The Green Claims Directive was published on 22 March by the European Commission. It aims at combatting “greenwashing” and enabling consumers to contribute to accelerating the green transition by making informed purchasing decisions based on credible environmental claims and labels.
In a nutshell, it will impose stricter requirements for companies to back up the claims and environmental labelling they voluntarily provide, such as being "Carbon neutral" or "Environmentally friendly".
In this episode, host Margaux Plurien interviews Marius Rodder, Senior Consultant specialising in corporate sustainability at Corsus, to discuss the EU and German perspectives.