In the past decade, the popularity of vegan and vegetarian diets has skyrocketed. In this interview, we invite Isabel Boerdam, a pioneer in the Netherlands. Best known for her blog "The Trendy Vegetarian", she has successfully launched and sustained a national campaign funded by a wide range of food producers and retailers: "Week Zonder Vlees". Strong of its success, the campaign has received EU funding under the Green Deal to run in 6 other EU countries. The first stop on the list is Belgium, where the Semaine Sans Viande will take place from the 23rd to the 29th of October 2023.
https://semainesansviande.be